Case Study

Pori Jazz Festival

Designing the Sound of the Brand

Finland · Music Festival · Digital Campaign

One of Europe’s most respected jazz festivals, Pori Jazz blends world-class performances with a uniquely intimate atmosphere — attracting audiences from across the globe.

The Challenge

Potential attendees often need more than schedules and ticket links — they need to feel the atmosphere and clearly understand what the experience will be like.

The Approach

By combining storytelling with practical resources, Pulseframe creates a bridge between inspiration and action.

Instead of simply reading about the festival, visitors explore the experience visually, discover the destination, and access the information they need to plan their visit.

The Outcome

The result is a clearer, more engaging introduction to Pori Jazz — designed to inspire international audiences and guide them smoothly from curiosity to attendance.

Watch the Story

Swipe through the story or open it in a larger view

Inside PulseFrame

A structured storytelling system translating atmosphere, legacy, and experience into a digital journey.

01 — Atmosphere

Feel the Festival Before You Arrive

The campaign opens with high-impact vertical video designed to immerse viewers instantly.

Sound, motion, and rhythm work together to recreate the emotional intensity of a live performance.

02 — Legacy

Positioning Through History

Archival material and iconic references reinforce the festival’s credibility and cultural significance.

Tradition meets modern performance — bridging timeless influence with contemporary energy.

03 — Experience

From Discovery to Action

The final stage connects inspiration with practical planning, guiding users from exploration to ticket purchase.

Travel details, local highlights, and clear calls-to-action transform interest into real-world attendance.

Story System

How the PulseFrame Story Works

The PulseFrame story is structured as a sequence of short, high-impact moments — combining atmosphere, information, and guidance into a seamless narrative experience.

Feedback

PulseFrame was presented to the committee at Prizztech and received highly positive feedback. Prizztech is a non-profit business development company owned by municipalities on the west coast of Finland, specializing in the advancement of technological innovations.

Slides 1–3

Follow your nose to Pori

Despite the festival attracting many world stars, international audiences are not very familiar with Pori, a small town on the sea coast. We explained how to get to Pori from Helsinki, based on our own experience.

Slides 4–7

Build Context

The audience can be very diverse and have different budgets, so we provided information on accommodation options for all budgets. And, in a very Finnish spirit, we couldn’t pass by hammocks in the forest—it’s really cool!

Slides 8–14

Guide to Action

Did you know that Pori is also a wonderful spa destination? It is influenced by the Gulf Stream, which makes the water relatively warm. And if you enjoy exploring, there is the Viking Path—a forest trail where you can feel like a real Viking.

Slides 8–14

Guide to Action

And one more point: if you know nothing about Finland and only speak English, you will still be fine. All the better for visitors, because Pori is a wonderful place to live and to visit.

Designing the Story Experience

PulseFrame transforms practical information into a visual journey — helping visitors imagine their festival experience before arriving.

Each segment is designed to balance inspiration with clarity, guiding users smoothly from discovery to decision.

Sharing

Social Distribution

Stories are optimised for platforms like Instagram, Facebook, and messaging apps.

Messaging

Direct Engagement

The format allows easy sharing in private messages, increasing reach and personal relevance.

14 Story slides

3 Narrative stages

3 Distribution channels

BASE.

Pori Jazz Festival

The Challenge

The Approach

The Outcome

Inside PulseFrame

Feel the Festival Before You Arrive

Positioning Through History

From Discovery to Action

How the PulseFrame Story Works

Follow your nose to Pori

Build Context

Guide to Action

Guide to Action

Designing the Story Experience

Social Distribution

Direct Engagement

Let’s
chat

BASE.

The Challenge

The Approach

The Outcome

Feel the Festival Before You Arrive

Positioning Through History

From Discovery to Action

Follow your nose to Pori

Build Context

Guide to Action

Guide to Action

Designing the Story Experience

Social Distribution

Direct Engagement

Let’schat

Let’s
chat