The Lab

Pori Jazz — International Event Promotion

Pori Jazz is one of Europe’s most respected festivals, but international audiences needed more than information — they needed emotion and clarity.

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Better than any story ypu have seen

Better than just a story

Fundraising

Fundraising narrative, pitch development, objection handling, materials management, closing tactics

Finance

Capital strategy, operating model, metric identification, milestone development

Go-to-Market

Ideal customer profile, sales playbook development, business model testing, sales org development, incentive programs, competitive strategy

Operations

Customer journey mapping, customer success development, organizational planning, resource forecasting, goal setting rituals

Inside Pulseframe

Promoting Pori Jazz Through Story-Driven Digital Media

081 — Atmosphere

Feel the Festival Before You Arrive

The campaign opens with high-impact vertical video designed to immerse viewers immediately.

The soundtrack plays a critical role — emotion, rhythm, and movement work together to translate the live experience digitally.

02 — Legacy

Positioning Through History

Archival material and iconic references were used to reinforce credibility and generational appeal.

Tradition meets modern performance — bridging timeless influence with contemporary energy.

01 — Atmosphere

Feel the Vibe Before You Arrive

Our short-form video captures more than moments — it captures energy. From the first frame, the goal was simple: make international audiences feel the atmosphere before stepping into the festival.

This isn’t a highlight reel. It’s emotion, movement, rhythm — designed to convert curiosity into attendance.

04 — Inside the Slides

Story Architecture

How does it look like?

Pulseframe preview on the messanger

Use short-form vertical video to communicate atmosphere, legacy, and energy before arrival.

Links inside

Build a logical slide sequence answering every international visitor’s key question.

3. Seamless Conversion Path

Integrate accommodation, travel guidance, and direct ticket links inside the story experience.

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