The Sound of the Brand
One of Europe’s most respected jazz festivals, Pori Jazz blends world-class performances with a uniquely very Finnish atmosphere — our task is to highlight it and make attractive global audience.
Potential attendees need more than schedules and ticket links — they need to feel the atmosphere and understand the experience, especially when it’s a new country and culture. Instead of just listing information, we turn key insights into simple, story-driven formats.
This helps visitors visually explore the festival, discover the destination, and quickly find what they need to plan their visit.
Designing the Story Experience
You own your content, your audience, and your distribution.
Accessible through search, not locked inside platforms.
A structured storytelling system translating atmosphere, legacy, and experience into a digital journey.
The campaign opens with high-impact vertical video designed to immerse viewers instantly.
Sound, motion, and rhythm work together to recreate the emotional intensity of a live performance.
Archival material and iconic references reinforce the festival’s credibility and cultural significance.
Tradition meets modern performance — bridging timeless influence with contemporary energy.
The final stage connects inspiration with practical planning, guiding users from exploration to ticket purchase.
Travel details, local highlights, and clear calls-to-action transform interest into real-world attendance.
Although the festival features world-famous artists, international audiences are often unfamiliar with Pori — a small coastal town in Finland. We clearly explained how to get there from Helsinki, making the journey simple and accessible.
We also included accommodation options for all budgets, making planning easier for every type of visitor. And in true Finnish spirit, we couldn’t skip the hammocks in the forest — a simple but striking experience that locals may take for granted, but international audiences often discover for the first time.
Pori is also a great spa destination, thanks to the Gulf Stream influence that keeps the coastal waters relatively mild. Beyond the festival, visitors can enjoy the beach or explore the Viking Path — a scenic forest trail perfect for hiking and nature walks.
And one final point: even if you know nothing about Finland and only speak English, you will still be fine. For the closing slide, we highlighted a powerful insight we found in our research — that nearly 100% of Finns speak English, and are especially welcoming to tourists.
What started as exploration of different storytelling formats became a startup idea and our main focus in web development.
PulseFrame was presented to the committee at Prizztech and received highly positive feedback.
Prizztech is a non-profit business development company owned by municipalities on the west coast of Finland, specializing in the advancement of technological innovations.
Have a project in mind or an idea worth exploring? Let’s talk — choose the easiest way to reach out.